Market Insight

Which market factors are of greatest significance?

Societal	Economic
Technological	Political/Regulatory
Environmental

What are the relevant market dynamics?
Is the market in growth or decline?
What is driving the growth or decline?
Who are the key market players?
What is important to know about the market players?
What are the key barriers to entry and/or exit?

In-depth interviews
Secondary research
Market visits

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