Fresh Perspective


What do you need to know?
   Customer Insight
   Market Insight
   Competitor Insight

Why Fresh Perspective?
  Lisa Hays, President / CEO

The Straight Scoop

Client Industries

Clients' Kind Words

Lisa's Perspective

In the News

All Things Green
   Think Green. Act Green.
Green Resources

Contact Us

Market Insight
Market Insight
Market Insight

Which market factors are of greatest significance?
* Societal * Economic
* Technological * Political/Regulatory
* Environmental
What are the relevant market dynamics?
Is the market in growth or decline?
What is driving the growth or decline?
Who are the key market players?
What is important to know about the market players?
What are the key barriers to entry and/or exit?


* In-depth interviews
* Secondary research
* Market visits