Fresh Perspective

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   Market Insight
   Competitor Insight

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  Lisa Hays, President / CEO

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Market Insight
Market Insight
Market Insight

Which market factors are of greatest significance?
* Societal * Economic
* Technological * Political/Regulatory
* Environmental
What are the relevant market dynamics?
Is the market in growth or decline?
What is driving the growth or decline?
Who are the key market players?
What is important to know about the market players?
What are the key barriers to entry and/or exit?

Methods:

* In-depth interviews
* Secondary research
* Market visits