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How Gamification Helps Employee Engagement
By Lisa Hays, Fresh Perspective and Susan Spaulding, Recalibrate Strategies
For a business to succeed, the productivity of its employees is key. Fully engaged employees will help a company achieve all it’s capable of achieving. However, if productivity in your business or department is off, you might have employees that aren’t accomplishing as much as they could. Simply put, they aren’t engaged.
To remedy the problem, increasing employee engagement is a must. One recalibrating strategy to do that is gamification. What is gamification? It refers to applying game-like designs and strategies to non-game applications or tasks.
Games are not new. Applying their motivational techniques to business is. An increasing number of businesses are using various gamification applications to create brand awareness, grow customer loyalty and drive employee engagement. It’s all about tapping into the psychology of motivation.
How Gamification Works
The 10 key mechanics of gamification are:
Essentially, the mechanics named above are critical for getting employees (or “players”) engaged in the task at hand (or “game”), resulting in high levels of motivation and desire to perform well.
Rewarding Employees through Gamification
Each of your player types—or employee types—will respond differently to different types of gamification strategies as well as different reward types. Choose rewards for your employees that will best incentivize them to achieve business objectives.
Gamification Applied toward Employee Engagement
Keas, an employee wellness program, is used by different companies to help keep employees’ health insurance costs low. When employees log information about their health—like the number of steps they’ve taken that day—it appears on their profile. Employees can earn points and rewards, and view their own stats, as well as that of other employees’ within the company.
Implement a Gamification Strategy Today
The benefits of implementing a gamification strategy are numerous. To get started, choose a manager or supervisor to be the lead for a gamification plan. Then, consult with your point person to identify key issues in employee motivation and productivity. Together, you can develop and implement a gamification strategy. It could be just the ticket for getting more of your employees actively engaged.
What can you expect? Things like greater ROI, greater employee retention, greater employee satisfaction, improved safety and less absenteeism. You’ve got a lot to look forward to.