Fresh Perspective


What do you need to know?
   Customer Insight
   Market Insight
   Competitor Insight

Why Fresh Perspective?
  Lisa Hays, President / CEO

The Straight Scoop

Client Industries

Clients' Kind Words

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In the News

All Things Green
   Think Green. Act Green.
Green Resources

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In the News

Read about a common-sense approach to conducting ongoing competitive and market monitoring using the analogy of sophisticated submariner surveillance systems that track known adversaries, identify and track potential adversaries and operate in stealth mode ensuring their own strategies and actions remain "under the radar."

[Think Like a Submarine Captain...]

This article focuses on the importance of business, government, not-for-profits and citizens coming together across state, county and city lines to act as the Kansas City metropolitan area. This is particularly important for substantial topics and issues such as environmental sustainability.

[Everything Will Fall Apart...]

This article discusses the different types of “greenwashing,” and how critical it is to ensure you are able to substantiate any “green” claims about your company and its products.

[The Green Goblin]