Fresh Perspective


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   Customer Insight
   Market Insight
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Why Fresh Perspective?
  Lisa Hays, President / CEO

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All Things Green
   Think Green. Act Green.
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Green Resources

Fresh Perspective is affiliated with several “Green” Organizations:

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Green Online Resources and Publications




Green Options

Jetson Green

The Daily Green

Eco Fabulous

Earth Trends




National Geographic GREEN GUIDE



Story of Bottled Water


Environmentally Friendly Cars


Recycling 101


Boost Your Green IQ

Measure Your GreenPrint here


A green portal with checklists and  steps for developing greener habits every day



Filled with green news, reviews, and how-tos.

EPA's WaterSense Program

Learn how to cut back on excess water waste and calculate your water savings.


Ideal Bite

A daily newsletter for quick hits, tips and fun facts about greener living.

Suggested Green Reading

  • The Truth About Green Business, Gil Friend, President and CEO of Natural Logic, Inc.
  • True Green @ Work:  100 ways you can make the environment your business, by Kim McKay and Jenny Bonnin, with Tim Wallace (A National Geographic Publication)
  • Hot, Flat and Crowded:  Why We Need a Green Revolution, and How It Can Renew America, by Thomas L Friedman
  • The Body Toxic:  How the Hazardous Chemistry of Everyday Things Threatens our Health and Well-Being, by Nena Baker 
  • Bottlemania:  How Water Went on Sale and Why We Bought It, by Elizabeth Royte
  • Blue Covenant:  The Global Water Crisis and the Coming Battle for the Right to Water, by Maude Barlow
  • In Defense of Food:  An Eater’s Manifesto, by Michael Pollan
  • Earth:  The Sequel – the race to reinvent energy and stop global warming, by Fred Krupp and Miriam Horn
  • Green to Gold  by Daniel Esty & Andrew Winston
  • Plan B 3.0  by Lester Brown           
  • The Green Marketing Manifesto  by John Grant
  • Green Business:  A Five-part Model for Creating an Environmentally Responsible Company  by Amy K. Townshend, PhD
  • The Triple Bottom Line:  How Today’s Best-Run Companies Are Achieving Economic, Social and Environmental Success – and How You Can Too  by Andrew Savitz
  • Making Sustainability Work  by Marc J. Epstein
  • Sustainable Value: How the World’s Leading Companies are Doing Well by Doing Good  by Chris Laszlo
  • The Business Guide to Sustainability  by Darcy Hitchcock & Marsha Willard
  • The Sustainability Revolution  by Andres R. Edwards
  • True Green @ Work: 100 Ways You Can Make the Environment Your Business  by Kim McKay & Jenny Bonnin
  • The Sustainability Advantage  by Bob Willard
  • Green Business Strategy  by Harvard Business Review