Fresh Perspective

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What do you need to know?
   Customer Insight
   Market Insight
   Competitor Insight

Why Fresh Perspective?
  Lisa Hays, President / CEO

The Straight Scoop

Client Industries

Clients'

Lisa's Perspective

All Things Green
   Think Green. Act Green.
   
Green Resources


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Customer Insight

Customer Insight
Customer Insight

 What is most important to them?
 How do they make decisions?
 How do they evaluate brands, products and services?
 What are their needs, wants and interests?
 What are the best ways to communicate with them?
 What are key differences among customer segments?

Methods:

*In-depth interviews
*Secondary research
*Focus groups
*Ethnographic research
*Mystery shopping