Fresh Perspective


What do you need to know?
   Customer Insight
   Market Insight
   Competitor Insight

Why Fresh Perspective?
  Lisa Hays, President / CEO

The Straight Scoop

Client Industries

Clients' Kind Words

Lisa's Perspective

In the News

All Things Green
   Think Green. Act Green.
Green Resources

Contact Us

Clients' Kind Words
Our goal is simple:  Fresh Perspective delivers timely, valuable and actionable insight. Our clients trust us and enjoy working with us.

We’re pleased that our business enjoys strong repeat and referral business.

Some client comments:
We have partnered with Fresh Perspective in our efforts to provide our organization with relevant information that is important to growing our diverse businesses. In this capacity, Fresh Perspective has provided outstanding research on broad subjects addressing the driving forces that shape our markets including developments in technology, regulation and the environment.  

Fresh Perspective has exhibited a unique quality - the ability to drill down on a particular subject, while always considering the potential broad implications to our business. For us, the Fresh Perspective relationship has provided us with better information to use as a basis for strategic decisions.  

I would highly recommend Lisa Hays and her team to any organization with similar research needs as Black & Veatch.  

Please feel free to contact me for any more information you may require.

Director, Market Information Services
Black & Veatch Corporation
We needed greater visibility to market changes that we suspected were negatively affecting our business.  Fresh Perspective developed and executed a program that gave us a much clearer view of reality.  Their detailed findings, coupled with their well-reasoned insights, allowed us to implement course corrections immediately. 

Fresh Perspective is easy to work with, professional and delivers high-quality work.  I look forward to working with them in the future, and I am pleased to recommend them.

President & Executive Director
Massage Therapy Training Institute (Well-Spring Resources)

We were very pleased with the quality of the work and the professionalism delivered by Fresh Perspective in support of our strategic planning.  I can confidently refer others to Fresh Perspective for timely, valuable and actionable insight.
Director of Marketing
Spencer Fane Britt & Browne LLP

I am very much a Fresh Perspective advocate; they bring a high degree of professionalism to their work. Their results were on target and focused on immediate next steps.
Director University Relations
University of Central Missouri

Fresh Perspective provided the customer insight we needed in order to make a tough, but necessary, business decision.
Managing Director
TGP Investments, LLC

We have been very pleased with both the quality of work and the professionalism delivered by Fresh Perspective. We can confidently recommend them to others.
Director, Business Development & Marketing
CST Industries

I felt as though Fresh Perspective cared about helping us succeed. It is more than providing us data. It is a passion for enabling their partners' success.

Owner and Chief Sales Officer
Sunlight Saunas

Fresh Perspective delivered an on target market assessment that included trends within the luxury market, luxury consumers’ attitudes and behaviors and the responses of our key competitors in addressing the affluent population.  This work was integral in the preparation of our 2009 Marketing Plan.

Director of Marketing and Events
Versace USA

Expertise|Follow-through|Results - I N T E G R I T Y